Case Study Job #712911

The decline in trust in science has led to a loss of trust in scientific brands like Pfizer. To regain its reputation, Pfizer is using the same strategies as other brands, such as featuring celebrities, using a popular song, and launching a big advertising campaign. And as faith in science fell, so did faith in scientific brands, including Pfizer. So how does the champion of science for over 175 years get its swagger back? The same way other brands do. With a cast of celebrities, a famous song, and an anthemic big-game campaign.